Bachelor of Arts in Marketing

Jenis institusi: Universitas/Lembaga Pendidikan Tinggi
Tingkat: Sarjana
CRICOS: 01032F

Marketing now lies at the very heart of almost every business enterprise around the world, while the ability to connect with consumers and interpret market demand is also valued by advertising agencies, government departments and community organisations. This Bachelor of Arts program with a second major in Marketing covers the essential elements of marketing such as advertising, promotion, consumer behaviour and branding, plus plenty of practical hands-on work experience.

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