Bachelor of Business (Public Relations)

Jenis institusi: Universitas/Lembaga Pendidikan Tinggi
Tingkat: Sarjana
CRICOS: 00102E

Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.

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